Agenda

The Digital Revolution. How Brands Win or Struggle.

9:15 to 9:50 Registration
9:50 to 10:00 Opening

Panel 1: 10:00 – 11:15

Brand Development in the Digital Revolution – Challenges for Media Business

  • Baiba Zūzena, CEO, Modern Times Group (LV)
  • Ivars Bauls, CEO, TVNET (LV)
  • Ivars Bušmanis, 1st Deputy Editor in Chief,Latvijas Avīze (LV)
  • Anvar Samost, Member of Supervisory Board of Baltic Media Monitoring Group, ex Chief Editor of Bns and Postimees (EST)
11:15 to 11:45 Coffee Break

Panel 2: 11:45 – 12:45

Digital Revolution – New Strategies in Retail

  • Zane Kaktiņa, Marketing Director, Maxima (LV)
  • Aigars Milts, GM, AON Baltic Latvian Branch (LV)
  • Flemming Lindeløv, member of the board, Illums Bolighus, former CEO at Carlsberg Breweries (DK)
12:45 to 13:45 Lunch Break

Panel 3: 13:45 – 14:45

Digital Revolution – Customer Loyalty

  • Arnis Jaudzems, GM, Baltic States, SIXT (LV)
  • Ērika Dārziņa, Sales and Marketing Director, DPD (LV)
  • Austė Pranckutė, Head of Marketing, Birštono mineraliniai vandenys (LIT)

14:45 to 15:15 Coffee Break

Panel 4: 15:15 – 16:30

The Future of Brands – Challenges & Opportunities

  • Dr. Axel Scheufelen, Managing Director, Metapaper (GER)
  • Uwe Melichar, Partner, Factor Design, GmbH (GER)
  • Theis Klauberg, Partner, bnt attorneys-at-law (LV)
  • Tim McDonald, Head of Marketing, Jolla (FIN)
16:30 to 16:45 Closing Remarks
16:45 to 17:30 Networking & Refreshment